Seven Times Seven, LLC has been in business since 2008 and provides consultation on behalf of 7 main industry segments (i.e. Payroll, Workers Compensation, Professional Employer Organizations (PEOs), IT (Wireless Devices), Social Media, Customer Relationship Management (CRM & Issue Tracking), and Website Integration (Search Engine Optimization - SEO).
Can you believe
that we are closing in on the end of another month of 2013? As such, I guess it’s
time to look ahead to another successful month of learning, sharing, and taking
advantage of all the latest technology (i.e. mobile applications/devices,
social media, CRM, etc), huh? Speaking of have any of you discovered how easy
apps (especially via our cell phones) have allowed us to do most of this
learning and sharing, while allowing us to stay organized, track other things
such as our finances, schedule appointments, prospect, buy, sell, etc? The best
part about all this (so they say or as I have experienced) is that it frees up
time for us to do other things, save money, and reduce stress… or do they?
It is no secret
that mobile devices/computers are changing every day with the introduction of better,
faster, and more accessible applications. Now enter marketing (YES, even mobile marketing), which
believe it or not is also continuing to change just as fast, which in turn is
slowly becoming a must have for any business or person that has access to a
cell phone or internet connection and is looking to sell, purchase, or even just browse online (do
people really still just browse?) Needless to say and according to eDigitalResearch these people (YES maybe
even YOU) or roughly 54% of all cell phone users are now using their smart
phones to access websites, while an additional 38% of these users actually BUYing
with their respected phone. Crazy huh? In other words, that is… over half of
smart phone users use their phones to browse, while another 4 out of 10
actually purchase via their phone, wow are you surprised? If not you shouldn’t
be since most people don’t actually think about how often they actually use
their devices for such purchasing activities, instead only think about how
enjoyable it is to have such convenience now-a-days. However, this is a HUGE
opportunity for almost any small business with a small budget to create a big
impact if you truly want to grow your business, while providing consumers with
a fast, effective, and transparent way of shopping online (i.e. this also goes
for all you B2B sales professionals as well).
Nonetheless I have talked about many of the social media
sites and CRM programs in previous posts (i.e. Facebook,
Pinterest, LinkedIn, Empire Avenue,
FourSqaure, Sugar, Salesforce,
Zoho, etc). So, in this post I wanted to
provide you with 3 additional applications (must haves this year) that I
believe will not only help you but also marketers looking to expand business
the opportunity to do so while staying organized. Yes, I did just say “organized,”
as organization is a vital part of not only your personal success but also you
businesses success. Agree?
1. On that note, the 1st application that you
must have this year is EverNote, which
allows you to capture anything, find things fast, while accessing your
information from just about anywhere. Sounds good huh? What’s more is that you
can do this for yourself or business from one spot, while saving links and
reminders so you can access them anytime from anywhere on almost any device!
What are you waiting for and if you’re not sold here is a screen shot with more
since seeing is believing!
2. Next up is something that I have been using both personally
and professionally for the last year plus and that is the online application
that automates almost any task (mostly social media related) by a simple
process (perhaps you may have heard this in school before)… If This Then
That, hence IFTTT? Basically this application, which you can organize online "IFTTT" connects all your personal and/or business
networks together and allows you to automate what tasks you want to relay or
not. Example, I often use this application for tasks such as a check-in on
FourSquare (one that I took a picture), which I want to rely to my Twitter
followers. Make since? One thing with this wonderful app is that you do not
want to over complicate things with too many if this, then that scenarios;
otherwise, this may cause more headaches then enjoyment for you. However, if
you strategically plan (personal or professional) connection scenarios then you
will find that this app is well worth your investment time especially if you
integrate all your networks and use it with others such as HootSuite or use the
EverNote app as previously discussed.
3. Lastly, if you have been a reader here for some
time you may have heard me mention the many different location based services
on social media platforms such as Instagram,FourSqaure, andFacebook? However, as for staying organized
or especially marketing purposes new apps are becoming even more important to
your long-term success online (especially small businesses). Since location
based services allow you or your customers to share, I believe that they also have
a place in staying organized (especially in the B2B or B2C world), as most of
these programs rely on GPS data and user interaction. Since you are or maybe
checking into places personally or on even on business purposes, while looking
to target others with the “right message at the right time,” then ByteLight might just be the app that you
are looking for to spend less while becoming more specific… organized, YES? ByteLight actually uses GPS (i.e. location
based services) through a unique light bulb setting, which sends waves of
unique patters only visible on a cell phone to actually determine where a consumer
is in a particular store. If you are a business or part of a business that is
looking for a unique way to stay organized, while targeting certain customers
who reach certain parts of your store or other establishment, then you have to
check out the site and/or watch the video
to see if this is something that might keep safe and/or more organized.
Obviously (and again if you have been here before) you know that these three applications are only the tip of the iceberg in my arsenal but awesome to say the least, hence why I had to share, Nonetheless, I highly recommend that you get involved NOW with these as I continue to put other lists together for you this New Year (e.g. don't fall behind!) Additionally, I would also love to hear from others how you or your business is staying organized and/or what predictions you are excited about using next? Once again, thanks for stopping by and until next time... Keep SMILING!
David Dandaneauis a Consultant at [SevenTimesSeven] and a Contractor at [FedEx]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via his About.Me Page or any of his other social platforms.