As a person
or business owner, you may often find yourself asking difficult questions and
often coming up with little to know answers. Does this sound like you? If so,
how do you know who to trust or how to evaluate a company and/or their
credentials in order to decide if they can actually serve you and/or your
business needs?

Here are
some questions you should ask yourself when deciding on the right professional
or company to help facilitate any buying decision. Can anyone be a doctor? The
answer to this question is simply no, as there is schooling and there are
requirements that all doctors must go through before they can actually advise
you or prescribe a remedy. And yes, this includes doctors, other than those
doctors you go to see for medical illnesses. Can anyone be an attorney? Again,
the answer to this question is no and again there are many years of schooling
and tests that a person must go through in order to represent you in court, help
you start a business, or help you fight for justice. Can anyone be banker?
Well, this is a tricky one. There are many good bankers out there that can help
facilitate a loan or advise you on a good investment. However, if you want a well-respected
and reputable banker (Financial Consultant) then more times then not you would
be looking to deal with someone who yet again has had extensive training and/or
education; otherwise, their advisements may end up costing you your life or business
savings, just ask all those who trusted Bernie Madoff or ENRON with their money.
All too
often, even after asking yourself or evaluating a business or professionals credentials
or answering the aforementioned questions many people and/or organizations will
still move forward with a purchase or outsourcing decision without
understanding the real danger that these decisions may pose over the long-term.
Much too often these decisions maybe influenced by price, friends, and/or other
companies that have done business with these people or organizations in the
past. However, rest assured that in this new age of digital communication, well
respected businesses and people are here to help advise you on almost any
personal or business purchase decision.

Workers
Compensation, Payroll, and Professional Employer Organizations (PEOs)
- Is the company a privately held or publicly traded company?
- How long has the organization been in business?
- Where are the companies service centers located? Can you visit the location?
- What professional associations are the carriers connected to such as (i.e. NAPEO- National Association of Professional Employer Organizations, ESAC- Employer Service Assurance Corp, NAIC- National Association of Insurance Commissioners, NAFIA- National Association of Insurance and Financial Advisors, A.M. Best, APA- American Payroll Association, etc)
- Does the company have internal or external auditors?
- In case you need to file a claim, who are the contacts, or what support will the company provide? Is there or will there be an added charge?
- Does the provider provide protection against secondary tax liabilities?
- What
protection do you have against insurance coverage limitations and/or payroll
processing?
Wireless
Devices
- Is the carrier regional, national, or worldwide?
- Is the device(s) locked or unlocked? Can the device be unlocked if currently locked?
- Is the device compatible with your other personal or business devices (i.e. computer, tablet, landline, etc?)
- Will you be locked into a long-term agreement and if so what are the terms if you cannot honor the agreement?
Customer
Relationship Management (CRM)
- Is the CRM solution (HOSTED) external to the company such as SalesForce, NetSuite, or Oracle, etc?
- Is the CRM solution (ON-PREMISE) and runs at your home or place of business such as SugarCRM, Microsoft, Seibel, ACT, etc?
- Is the CRM solution (HYBRID), which is a combination of hosted and on-premise solutions?
- How will the CRM company or you protect your confidential data?
- What are the back-up systems used and where are they located in case of an emergency?
- Does or will the CRM solution you choose provide customer support?
Website
Development and Social Media
- Is the company and/or person reputable and how long have they been in the business?
- How compatible is the platform you will be developing with other developmental mediums?
- What are the true costs associated with maintenance, upgrades, new designs, etc?
- Are the mediums that you want geared towards your personal or business goals and/or target markets?
- How do you get questions answered (i.e. are there charges for tech support and if so are they hourly, weekly, or monthly fees?)
- Will the chosen mediums increase your Google search rankings and if so how will this be measured?

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.
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