Social Media Engagement - Using #HashTags

Social Media Engagement Spheres 

Image via Flickr: Cambodia4kids.org

It is no secret that in today’s world people/companies are investing/relying on social media to keep in touch and up-to-date, while looking to gain new customers and increasing sales. This obsession whatever the case maybe is vital for your personal and/or businesses long-term success (I have a feeling you may already know this), as more and more people turn to the internet to find answers to unanswered questions they or you may have. Whether you are looking for lost friends, starting or sustaining a business, or looking for additional support in a cause you deem important you probably know this and that social media can really make a difference huh? Not only does it help but if done correctly social engagement can pay huge dividends in terms of more supporters, followers, and/or sales? Yes?

Compared to Traditional Advertising

Although I personally started using social media some 10 years ago, I really didn’t write about any dividends derived from this median until my business partner posed a question to me about Traditional Media being on the Verge of Death in late 2011. At that time, we agreed that traditional media was not on the verge of death, instead it was/continuing to evolve like everything in our personal and business lives. Using that same frame of thinking now, I would like to know whether or not you think Traditional Marketing/Advertising is on the verge of death? Well if you know anything about advertising you would know that this is also NOT the case, as more and more companies still are/continuing to use these old medians to relay their messages on a larger scale and aimed at their specific local, regional, and global target markets (i.e. TV, radio, billboards, magazines, newspapers, etc.). However, unlike social media where people and companies can communicate instantly with their friends, followers, clients, potential customers, etc. these older forms of advertising merely provide content and/or images to help sell/educate others about themselves, their products and/or services. Still effective but not nearly as effective as social media has and can be… right? Let’s see how some of the people, companies, and brands I follow, shop at, and work with are using social media (more specifically Twitter accounts Arbys, Target, FedEx, & 97X) to communicate with their customers.

From this brief view of these chosen Twitter profiles you can see these companies and individuals behind the tweets are using a variety of hashtags (#), lists, chats, tagging, and/ @username, @mentions, @replies and @connect to engage their audiences. In fact, by using these medians/tools these companies don’t have to pay much for engagement, plus they can integrate these into their other online platforms (creating more reach) rather easily while providing feedback, supporting sponsors, customers, running contests, etc. How great right? What’s even better is if you do have a genuine problem or complement to provide organizations such as these, you can message, tag, or @them you can expect a reply most if not all the time in 24-48hrs… now that’s advertising that works with real ROI and track ability isn’t it?

Application Need(s) of HashTags (#)

Image via Flickr: Dan Moyle

Even though some traditional forms of advertising can be used to engage customers (i.e. coupons, snail mail, telephone, email, etc.) for many social media is the one that should be used more to create ROI that is almost instantaneously for many different causes. Other big companies like McDonalds, TMobile, Publix, etc. also provide their online social media followers with news, information, coupons, and give-a-ways to spread their message(s) and provide product/service updates. All of the aforementioned Twitter accounts along with those and many others just mentioned are also using #hashtags to imprint their digital footprint, while increasing brand exposure and reach. Yes, #hashtags one of the most important features I have found to be the most relevant in a business or even personal reach viewpoint. Why, well it’s simple more and more people use what is now referred to as Googling to locate data, information, and reviews of products or services, which ultimately these #hashtags help bring to the forefront of most search engines. By creating personal or business #hashtags whether on Twitter, Facebook, Instagram, FourSquare, etc. you can help yourself and/or company grow while helping others locate reasons why they need you, your product, or service. Make since? Good, now with just a simple creation of a unique #hashtag you and or your company is set to engage, receive feedback, and provide a more customized approach to customer service without having to spend big bucks doing so… thus increasing sales, ROI, and your online reputation.

If you haven’t already, I would love to connect with you on any or all of my social networks, so we can all stay connected, while continuing to learn what people, clients, and customers really want #LetsStayConnected while providing #CustomerService that is #OutofThisWorld! Until next time continue your #Marketing, #Advertising, #Sales, #HashTags, and #SocialMedia engagement so you too can create a solid foundation and positive digital footprint.

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Some Helpful Mobile/Computer APPs to Stay Organized in 2013

[Image: Entrepreneur Blog Post] 

Can you believe that we are closing in on the end of another month of 2013? As such, I guess it’s time to look ahead to another successful month of learning, sharing, and taking advantage of all the latest technology (i.e. mobile applications/devices, social media, CRM, etc), huh? Speaking of have any of you discovered how easy apps (especially via our cell phones) have allowed us to do most of this learning and sharing, while allowing us to stay organized, track other things such as our finances, schedule appointments, prospect, buy, sell, etc? The best part about all this (so they say or as I have experienced) is that it frees up time for us to do other things, save money, and reduce stress… or do they?

It is no secret that mobile devices/computers are changing every day with the introduction of better, faster, and more accessible applications. Now enter marketing (YES, even mobile marketing), which believe it or not is also continuing to change just as fast, which in turn is slowly becoming a must have for any business or person that has access to a cell phone or internet connection and is looking to sell, purchase, or even just browse online (do people really still just browse?) Needless to say and according to eDigitalResearch these people (YES maybe even YOU) or roughly 54% of all cell phone users are now using their smart phones to access websites, while an additional 38% of these users actually BUYing with their respected phone. Crazy huh? In other words, that is… over half of smart phone users use their phones to browse, while another 4 out of 10 actually purchase via their phone, wow are you surprised? If not you shouldn’t be since most people don’t actually think about how often they actually use their devices for such purchasing activities, instead only think about how enjoyable it is to have such convenience now-a-days. However, this is a HUGE opportunity for almost any small business with a small budget to create a big impact if you truly want to grow your business, while providing consumers with a fast, effective, and transparent way of shopping online (i.e. this also goes for all you B2B sales professionals as well).  

Nonetheless I have talked about many of the social media sites and CRM programs in previous posts (i.e. Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, Empire Avenue, FourSqaure, Sugar, Salesforce, Zoho, etc). So, in this post I wanted to provide you with 3 additional applications (must haves this year) that I believe will not only help you but also marketers looking to expand business the opportunity to do so while staying organized. Yes, I did just say “organized,” as organization is a vital part of not only your personal success but also you businesses success. Agree?

1. On that note, the 1^st application that you must have this year is EverNote, which allows you to capture anything, find things fast, while accessing your information from just about anywhere. Sounds good huh? What’s more is that you can do this for yourself or business from one spot, while saving links and reminders so you can access them anytime from anywhere on almost any device! What are you waiting for and if you’re not sold here is a screen shot with more since seeing is believing!

 [Image: EverNote Blog Post] 

               [Image: IFTTT Blog Post]

2. Next up is something that I have been using both personally and professionally for the last year plus and that is the online application that automates almost any task (mostly social media related) by a simple process (perhaps you may have heard this in school before)… If This Then That, hence IFTTT? Basically this application, which you can organize online "IFTTT" connects all your personal and/or business networks together and allows you to automate what tasks you want to relay or not. Example, I often use this application for tasks such as a check-in on FourSquare (one that I took a picture), which I want to rely to my Twitter followers. Make since? One thing with this wonderful app is that you do not want to over complicate things with too many if this, then that scenarios; otherwise, this may cause more headaches then enjoyment for you. However, if you strategically plan (personal or professional) connection scenarios then you will find that this app is well worth your investment time especially if you integrate all your networks and use it with others such as HootSuite or use the EverNote app as previously discussed.

[Image: WIRED Website] 

3. Lastly, if you have been a reader here for some time you may have heard me mention the many different location based services on social media platforms such as Instagram, FourSqaure, and Facebook? However, as for staying organized or especially marketing purposes new apps are becoming even more important to your long-term success online (especially small businesses). Since location based services allow you or your customers to share, I believe that they also have a place in staying organized (especially in the B2B or B2C world), as most of these programs rely on GPS data and user interaction. Since you are or maybe checking into places personally or on even on business purposes, while looking to target others with the “right message at the right time,” then ByteLight might just be the app that you are looking for to spend less while becoming more specific… organized, YES? ByteLight actually uses GPS (i.e. location based services) through a unique light bulb setting, which sends waves of unique patters only visible on a cell phone to actually determine where a consumer is in a particular store. If you are a business or part of a business that is looking for a unique way to stay organized, while targeting certain customers who reach certain parts of your store or other establishment, then you have to check out the site and/or watch the video to see if this is something that might keep safe and/or more organized.

Obviously (and again if you have been here before) you know that these three applications are only the tip of the iceberg in my arsenal but awesome to say the least, hence why I had to share, Nonetheless, I highly recommend that you get involved NOW with these as I continue to put other lists together for you this New Year (e.g. don't fall behind!) Additionally, I would also love to hear from others how you or your business is staying organized and/or what predictions you are excited about using next? Once again, thanks for stopping by and until next time... Keep SMILING! 

David Dandaneau is a Consultant at [SevenTimesSeven] and a Contractor at [FedEx]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via his About.Me Page or any of his other social platforms.

B2C & B2B Social Marketing (Facebook, Twitter, etc) Universe Revealed [INFOGRAPHIC]

Over the last several years, online networking  sites such as  Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, etc have continued to flourish in both business to consumer (B2C) and business to business (B2B) environments, which has allowed people and companies of all sizes to communicate more effectively, while driving additional traffic that can generate more leads and certainly more sales. However, social media networking can be rather tricky and often fails if you or your company do/does not plan properly or if you do not have a solid social strategy in place to market yourself or brand for communication and monitoring of all B2C and B2B activities.

Not to worry because if you don’t have a lot of time to figure things out our friends at Marketo have put together a detailed Infographic, which can help you understand the B2C/B2B social media universe detailed below.

Of course, we also help businesses understand this unique beast, so if you have questions, please drop us a line or contact us through any of our social media networks and we will be glad to help. Otherwise, thanks for stopping by and happy networking!

(Source: Marketo. B2B image via Shutterstock)

Things to Remember When Tagging People, Businesses, Products, and/or Services on Social Media Sites

Over the last several weeks, we have been experimenting and talking with customers/businesses about “Tagging” with social media sites such as Instagram, FourSqaure, and Facebook, which allow people or businesses to share photos with one another while tagging other people or businesses with you or them. What fun huh? This can be even more fun if you are looking to meet new people or even looking for or selling new products/services, as people and companies can tag you in them if you so choose.

Well, let’s think about that? People and companies can tag you in them if you so choose, as this is extremely important and if you do not change your settings sooner or later in these social network spaces, you will get violated and perhaps even pissed off at your friends, acquaintances, or favorite brands. So, while some social media sites such as Twitter still allow you to @username (much like tagging), which you can’t control, if you are using Instagram, FourSqaure, and Facebook, make sure you make it a point to set your personal or business accounts to private or change your settings to approve tags, communicators, and followers first. That way if you are using or with people or companies that want to display something on one of your social profiles, you dictate what it is or what it is not “APPROVAL” and/or who, what, when, or where you have been.

Here are some other things to remember when using Instagram, FourSqaure, and Facebook tagging :

1.   On FourSqaure you can now tag location and people by using a person or businesses Twitter namespace. This is NEW, so you may not have tried it but FourSqaure will even do an auto complete during your check-in, so if you use this make sure you are checking in with the right person just like with Facebook (ANOTHER reason to set this to approval)

2.   On Instagram you can use GeoTagging, which uses a version of “Tagging" powered by FourSqaure for location or the #Hashtag for popularity (Public Posts) in the caption field or a #Hashtag in the comment field for photos you already uploaded through Instagram 

3.   If you want a more target audience (friends, family, businesses) on Twitter make sure to set your feed to private that way those people and companies can’t @mention or @reply directly to you (essentially TAGGING you), which will cut down on direct messages and @connects

While tagging has been around for quite some time, with all the different/new social media sites, people and companies are/will continue to look for ways to communicate with you. “Tagging” or @username @mention @replies @connect are a couple of those ways. Long story short and if you use any of these sites, make sure you continue to check your settings and monitor your pages for tags of people, places, and things (sometimes you are even incorrectly tagged by accident), that way you can dictate what you want or do not want to see and/or promote. Also remember that if you want to promote someone or something to properly tag,  @username, or #Hashtag the other person or business that way they know you are thinking about them.

We sure hope this post helps some of you keep your social media privacy, while sharing with others (make sure they are the right ones) things you are doing, places you are at, and products, and services you love. Now get out there visit some people/businesses, snap some pictures, connect with others, and enjoy. Otherwise, and like usual play nice and don’t forget to keep smiling, as it really does look good on YOU!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

5 Tips to Ask in Order to Run a Successful Social Media Campaign with Increases in ROI and Sales? Yes!

As many of you know, finding an experienced professional to assist you with anything in life can be a daunting task. Also, as many of you probably know there are so many people out there that you speak with everyday that consider themselves “experts, connoisseurs, sales guru’s, geeks” of the trade(s), etc. Well as we both know, these so called experts or what have you, don’t actually have the experience that you may often find yourself needing… good advice, that actually works or saves you money? Yes?

Needless to say, we also continue to run across these same people in our line of work (especially social media), who claim to be experts but are nothing more than users who participate in things in a limited capacity or in social media words... in the basic sites such as Facebook, YouTube, or Twitter. So, for this week’s discussion, we thought we would provide you with a few things (5 Tips) to consider or ask when you are considering putting together a social media campaign.

1)  The very first question you should ask someone that you are considering letting them help you with your online engagement is what sites do you operate personally or for your company and could you please provide me with the links to check them out?

·    Now that you have their attention, see if they provide you with more than just a Facebook or Twitter account. It is crazy to think about but many experts stake their claim on these sites and these sites alone. However, the truth is social media didn’t start with these sites nor are they the answer to everyone’s needs. Look for people/companies that give you links to blogs and old school forums, etc. Also, look at how long they have been ACTIVELY participating in online activities, since participating for 6 months or a year or two definitely doesn’t make you an expert. Just ask Melcolm Gladwell who wrote Outliers and 60 Minutes used to run a great piece on. Think 10,000 or 10 years (well maybe not that many) but at least look for 3,000 or 3 years of activity.

2)   The second question you should ask the so-called expert you are talking to is whether or not they are familiar with or know of any restrictions in online activities for your specific needs or industry segment.

·    Let’s face it much like people would like to tell you, in online or social media activities there is not one size that fits all approach… mush like Professional Employer Organizations (PEOs), Customer Relationship Management (CRM) services, etc. Sure you can participate get quotes for all the companies or operate on all the mediums but most people/businesses should stick with 3-5 networks. A good example is our consulting practice. We consult with clients on PEO, CRM, and Wireless Devices, so these are our ideal clients (companies who offer and those who also need these services), as we know the industry extremely well and any limitations that we must consider on their behalf. However, we don’t run social media campaigns for law, pharmaceutical, alcohol, etc, as we are not familiar with these segments. Sure we could figure it out but you really want a professional or business to help in your social networking that lives, breathes, and knows the industry and more importantly, where your customers hang out!

3)   The third question you should ask your so called expert is their overall opinion (personal opinion) of the industry and how thinks might change in the days, weeks, and months ahead.

·    This is a great question, as it usually lets you know where exactly the person or company started their online activities, why, and what they are trying to accomplish on a personal level. If they say they do it cause it’s their job… RUN! However, if they start out by telling you some of the reasons they started to participate in chat forums, started their own blog, or why they originally joined MySpace or sold stuff on EBay these are more than likely the people you want to deal with, as they have a personal not just a monetary investment in social networking. Also, this should clue you in, as to what other networks that they think will be the next Facebook, much like Pinterest, FourSquare, Scoop-it, etc are becoming. The true expert lives and breathes whatever they are an expert in, so they should/will always have options for you when things are not going as well as you think they should or how they are going.

4)   The forth question you should ask is who will help develop, manage, or engage your specific audience?

·    It still amazes us how many people and businesses think that social media begins and ends with a post or the creation of a Facebook page or Blog or better yet how many likes, followers, or friends you can acquire. Shoot that is the easy part about social networking… creating the sites and adding people, what is difficult part is keeping people interested, engaged, and coming back each week (CUSTOMER SERVICE). This is often the more expensive part of social media but a good investment, if you or your company is really serious about taking the next step online and something more people/businesses should be concerned about if you are looking for that so called Return on Investment (ROI). We cannot even tell you how often we see idle accounts out there that were set-up and abandoned, even some of our client accounts. Why? Cause most of the time just like in person, people and a lot of businesses do not know how to interact with others online or what they want to accomplish even if you tell them. What is the worst that can happen? Someone de-friends, un-follows, or leaves a negative response? Rejection and acceptance are both part of life, so in order to be successful online; you have to interact with others. You cannot just develop an account(s) but you must also manage and engage, so this is a very important question to ask your expert!

5)   Finally the last question, and perhaps the most important (ROI) you have to ask is how exactly social networking will improve a person or business and the measurement scale your expert will use to claim a SUCCESS!

·    This is probably one of our favorite questions to answer because more times than not, our answer doesn’t have anything to do with likes, followers, or friends. Instead we use tools that were created for measurement such as Kred, Klout, PeerIndex, EmpireAvenue, and Google Analytics.  Of course these tools do consider your Facebook, YouTube, Twitter, LinkedIn, Google+, FourSquare, ETC. accounts but remember that they also measure your level of interaction. Of course, these sites are not perfect but remember the more you interact with your friends, followers, and acquaintances, the higher your scores should go. If you are a business, these should also translate into more calls, sales, referrals, etc (ROI) plus the more you interact the more likely you are to create chatter that is positive even despite any negatives that others may have previously left.

Each week we try to take our daily personal/business conversations and translate them into the online world for others to view and use. This week is no different, as we hope that these five tips can help you decide on a person or company best suited for your online “social media” and other activities. Of course, this is only the tip of the iceberg, so if you need any other advice, please don't be afraid to ask us or contact David Dandaneau directly, as we are here to help. Otherwise, we will see you back here again next week, with another tip brought to you… Well, by YOU! You know the story… Keep Smiling Kidzzz!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Social Customer Relationship Management (CRM) or (a.k.a Social Media CRM) Can Produce or Increase Sales by 12%. How so?

As many of you already know Seven Times Seven headed by David Dandaneau is (are) dedicated to bringing answers to questions in our weekly tip each week that we come across. This week is no different, as we continue to navigate (7) difficult but extremely important segments for an organizations long-term growth and survival. This week in particular, we have had a tremendous amount of inquirers into Customer Relationship Management (CRM) and it’s (the systems) effect(s) on business performance & sales, which just happen to be some of the things David Dandaneau has been researching over the last 3+ years, as part of his Doctoral work. What is crazy to think about is that every day we ask clients and individuals if they are familiar with CRM? They usually respond with the answer Yes! So, why the inquires now? Next question… what system are you using and/or what are you doing with the data you collect? Much to our surprise, many of you are still using the basic CRM systems such as ACT, Capsule, etc. Why is it that more of you have not moved yet to Sugar, Salesforce, Zoho, etc. so you can collect more data and sales leads integrated with your website of blog? Well, if you are like most people a CRM system is something you probably bought or subscribed to in order to help you remain better organized and track issues (contact manager)… Yes? Well, if so let’s take a minute to look at some of the latest research trends and “statistics” in order to see if we might be able to make CRM (whatever system you use) work for you “more sales & retention”… not against you in order to produce some sort of Return On Investment (ROI).

So… What Needs are YOU looking for?

When a person or organization begins to look for a CRM provider or system, you will soon realize that there are tons “thousands it seems” of solutions available to fit almost any need, just like with Professional Employer Organizations (PEO), Mobile Solutions, or Social Media (SM). However, the one question you must ask yourself first with CRM much like the others, is what are you trying to accomplish with it (CRM) and how can you pull everything together? If you are like any normal person or organization, you should also be asking yourself what ROI will whatever system I (you) chose produce for me? The answer is simple… pick a system that allows you to retrieve information (i.e. offer white papers in exchange for contact information) and store it, so you can turn this information into leads and a resource, just like with social media… use the data to convert more inquires into sales, Yes? Also, let’s not forget to ask ourselves how can you (we) share information or help your (our) customers with the information and/or analyze the data we (you) collect with a CRM system to produce ROI?

A CRM Implementation is the most Effective way to Maintain Relationships

Just like social media or wireless device innovations (iPhone, iPad, Droid, etc), CRM (bringing systems together) should not be about what other people/businesses are doing but instead about what you and/or your personal or business needs are or in other words “what the customer wants.” With almost any PERFECT CRM implementation (on the behalf of the customer & organization), you should see customer retention and sales COSTs continue to decline overtime and organizational or personal profits increase over that extended period of time if utilized correctly. In a recent study it was found that “social” CRM or in other words social media or mobile CRM can help an organization or more importantly its sales force increase productivity and benefit by as little as +12% if used correctly. What’s more, is that this same study produced by Nucleus Research found that on average 21% of those people (organizations) or sales forces that use(d) social CRM, seen sales increases as much as 20%. Furthermore, this statistic equates to approximately 4 out of 5 companies that use/subscribe to a social CRM approach and integrate external sources such as Facebook, Twitter, FourSqaure, EmpireAvenue, etc with their CRM application(s) could expect returns (ROI) as high as 47%... crazy huh? What is even more shocking is that this particular course of action does not even take into account your mobile campaigns (25% increases), or RSS feeds through Pinterest, Tumblr, StumbleUpon, Etc (additional 22% increases).

So, What are you Waiting FOR?

Since the research and data points to increases in response, interaction, retention, and sales why are so many people (organizations) still reluctant to use and/or subscribe to a “Social CRM” solution? Or more importantly why are you (your team) not using mobile CRM applications "especially on your mobile" to convert leads into sales? The fact is and from our conversations, there are that still many people that still do not understand how all these systems work together or how to put all the pieces together or leave a footprint behind when meeting or following up with someone. In the Nucleus study, it was clear why; as only 16% of the 223 executives actually knew that, this was a total approach to business evolution, retention, and additional sales, which is hard to believe. Perhaps as more people turn to social media to solve customer issues left on sites such as Yelp, Google, Yahoo, etc. and by participating more in sites such as Facebook, LinkedIn, Twitter, etc. more people will understand that CRM (especially mobile, as this has shown to increase productivity by +20%) should/will be an important part of their overall long-term strategy of conversing, linking, and connecting the dots (i.e. or at least a part of the solution) to increase sales.

From this short but direct post, we hope that you (your organization) realize the benefits that CRM, social media, and mobile campaigns can/will have on your overall success. As we continue to move further away from websites and more towards mobile phones, blogs, and social media for interaction, we will continue to rely upon CRM to help us stay connected to our friends, followers, and clients. If you have not yet made a decision on a social media, CRM, or mobile strategy don’t worry, as you still have time to make a decision. The important part is that you now start to think about it and about how all these systems work or can work together to help you and your team excel. Not only are these systems important to you but also to David Dandaneau, as these are large components to his research and the results that will be reported in his dissertation over the next several months. Therefore, if you would like more information or to participate in his study, please feel free to drop us a line or contact him directly by posting a comment. Otherwise, and like usual we will look forward to seeing you right back here next week with another Q&A session brought to you… well, by YOU! Cheers!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Three Things to Jump Start your Social Media & Networking Campaigns

In this new age of networking (online and in-person) what is the one question you ask yourself and others most often? Think about it? If you are like many of us, you may think the one thing that annoys you most is “pushy people,” or more importantly pushy salespeople. Yes? Have you been to a local Chamber of Commerce or other Networking event and found yourself in the middle of (10) people all trying to sell you something before they even know your name?

Well, just like with many of our other posts we continue to report to our readers and followers some fantastic ways to get your message across without having to call, email, or text another person to death! Social Media sites such as Facebook, YouTube, Twitter, LinkedIn, Google+, EmpireAvenue, FourSquare, Quora, Redditt, Digg, Pinterest, Tumblr, Scoop-it, StumbleUpon, Etc all allow us to pull other works, ideas, and statements thus increasing you or your brands exposure, which hopefully results in sales if your message was received well. Ah, yes does this sound familiar… being social huh? Anyway, you get the idea and many of you may or may not have heard of the push and pull concept before. However, we are sure, if you are anything like us, that someone in a prior job or even in your family may have introduced you to this concept or was/has tried to sell you or have you sell something extra so they can benefit. The good’ol push and pull strategy, only in this post, we are trying to emphasize to everyone the pull strategy (in content not distribution) versus the annoying push strategies (again in content not distribution) that most of us hate!

So, as more people and companies look for additional ways to attract more friends, followers, likes, etc, let’s think about how we can use networking events or social media sites to help each other versus hinder one another, a brand, or company. Great, so how you ask? This week we would like our readers to think about three simple things (REASON, CONNECTING, and FORMING ALLIES), so you can use these social networking clubs or sites to help another person or company pull their message across multiple platforms versus pushing a sale on them.

1. REASON

First, think about some of the REASONS you or your company might use the push and pull strategy(s). If you are still not familiar with these concepts, please see Push & Pull Promotional Strategy for a very simple explanation but remember we are talking about information and ideas in this post, so please also remember that. Now that you are familiar with the two strategies… what are the reasons you may want to use the pull strategy with networking or social media? Again, isn’t networking and social media about being social versus talking about yourself or selling something? Don’t friends and sales come from your ability to be social in these and other operating platforms? Besides who wants to always hear about you or something you may be selling right? Simply put, the reason you should be on any social media network or at a local networking event is to provide information, so you can give someone else another REASON to stay in contact, like, follow, or buy something from you at a later date. This is being the true industry expert and a main reason to pull people together not push them away!

2. CONNECT

While many of us find that connecting with others often involves a phone call after a phone call, follow up email after email, and annoying direct messages (more like pushing), whereas connecting should really be about connecting to others with REASON for them to help pull your message or product along just like in the distribution channel processes. Does that make since? Since we are focusing on social media and networking in this post, moving forward in your campaigns start to think about ways that you can CONNECT (tweet, retweet, like, pin, +1, etc) with others to help them spread their message(s). Simply, connecting one person to another, basically means that you are trying to bridge a gap between someone in your network (business or personal) and someone else, so everyone sees the value in the engagement or new acquaintance. Thus, both parties should see more exposure, friends, followers, and/or sales. Sounds easy enough right? So why do people continue to look to connect to others for self or company gain instead of first trying to get a message across? Start today by helping to break this mold and pull more messages through your networking efforts or social media sites and see if you can actually connect (pull) even more people into the conversation. Heck, curate something; re-pin, or retweet and see how that/these help expand your networks and/or connections.

3. FORM ALLIES

Lastly and with any networking or social media strategy as we have been discussing let’s not forget about one of the most important parts in trying to pull your/someone else’s message across any channel. Regardless of what network you are using, remember to equally share and help one another; otherwise, one party may feel as if the other party is not doing as much as they can to help the other. Consider this your marriage and form strategic alliances with allies that will help amplify your personal or business message. All too often this seems so easy but all too often it fails (just like marriage), as we forget to reinforce the value we bring to a local or online network "sharing." If more people and companies would stop competing for friends and business and start forming allies, more friends and sales will surely follow. People and companies value partners and regardless if you are competing in the same industry or among the same friends just remember to create value that keeps people coming back for more. When value is created, more alliances are formed, and more pulling of messages will come.

Surely, by identifying a reason, connection, and ally you and/or your company will take the next step in building stronger relationships that ultimately results in more sales. As many of you know, Seven Times Seven is a consulting agency and thanks again to our clients, friends, and followers, we were able to once again provide our readers with another piece of important information that you can also pass along to your friends, followers, partners, or acquaintances; thus, increasing ours and your own value. Until next week, we look forward to also sharing your information and connecting more with you online and/or in-person. In the meantime, please drop us a line or contact David Dandaneau with additional thoughts or questions that we can help answer next week in our tip and surely don't forget to KEEP SMILING!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Why you Need to Identify your Social Media Influencers and Competition!

As many of you know we (Seven Times Seven, LLC) help small business owners navigate seven (i.e. Payroll, Workers' Compensation, Professional Employer Organizations (PEOs), Wireless Devices, Social Media, CRM, and Website Design & Integration) distinct (sometimes challenging) segments required for any long-term business venture/success, regardless of the industry that you compete in. Needless to say, these seven segments most or the time make business owners want to vomit, as the commitment (time) they all require are more times than not… having you asking yourself if or how you can measure any return on your investment(s) in these things. Well, we are here to tell you that in order to produce greater profits, you need to document, make people/businesses aware of what you offer, and communicate effectively. Communication is key in all these and other segments but none more important than with social media. Before, you say you have tried it and it didn’t work for you, we want you to take a step back, and think of why or why not, as these new mediums are well worth your time and commitment(s). Here’s why!

Who is Using Social Media and What Networks are they?

The first thing you must ask about social media is who in your circle of influence (personally or professionally) is/are using these new tools effectively? Next, what mediums (Facebook, YouTube, Twitter, LinkedIn, Google+, EmpireAvenue, FourSquare, Quora, Redditt, Digg, Pinterest, Tumblr, etc) are they and what are they doing to communicate with their established networks? Once you have found similar (people or businesses) join these networks and start conversing with your influencers and competition to see if they respond to you. If they do, then you know that they are having success and understand the networks they are operating on and if they don’t respond, it’s probably because they too don’t understand how to use these medians to drive ROI and communicate effectively. Either you respond, like, or follow in return or you don’t it’s that easy to tell who is using these mediums effectively. Really, by scouring the landscape and finding others (networks they are using), will help you determine what networks you also need to be involved in… Really it is that simple!

Now What?

After you have found your influencers and competition online, now all you have to do is put together a few time slots during the week to develop, engage, and communicate with others (literally think about a few times either in the morning or evening to do this, 30minutes-1hr daily). Seriously, with almost any social media site they only take a few minutes to set up and most of the time you can also import your information from sites such as Twitter and Facebook to get going. Therefore, whether you think Twitter and Facebook (work or do not), set them up anyway, as these will make your life easier once you find out what sites you want to participate in… heck if you are like us, go for all of them! After all what do you have to lose… increases/increasing in your knowledge and/or Google search rankings?

Get Customers and ROI!

The most important part about social media is producing new customers, acquaintances, and/or ROI. If you stick to your daily or weekly updates (new material, new posts, blog posts, reposts, shares, tweets, retweets, or curated material), you should notice after a couple of weeks (our 90-day rule) whether your material is being accepted or not. Obviously, new friends, likes, followers, direct messages are just some of the ways to judge your success but also remember to watch your Kred, Klout, PeerIndex, and Share Prices to also judge success and potential new customers. Perhaps the most important thing to remember regardless of the mediums you use online is try not to post to much or too little. Instead, you need to focus on providing “VALUE” (daily or weekly industry, academic, or personal postings) to your network and competition, which will ultimately end up building your credibility and endorsements that eventually result(s) in even more friends, ROI, and new customers.   

So, what are you doing with social media online that is helping you grow your business locally, regionally, or nationally? Have you tried these methods in your business? We would love to hear more about how you use social media, CRM, or wireless devices to communicate effectively. So please feel free to connect with us here, any of our other networks (Google Seven Times Seven, LLC), or with David Dandaneau directly through his 25+ social networks, so we can all connect, share, and grow together to provide even more influence. Until next week, keep smiling and we will look forward to hearing, sharing, and engaging online with everyone soon to achieve even more extraordinary results. Cheers

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

How YOU can Measure your Social Media & In-Person Engagement FREE of Charge?

Within business and our personal lives, we are continually looking for ways to educate people through things such as email, social media, blog posts, associations, etc in order to show our expertise and/or leadership in the fields we consider ourselves experts in. However, even our best tips, practices, case studies, questions and answers, etc often end up leaving us with no real way to measure our successes. Or maybe not?  
 

Since our agency consults on things such as these, we thought this week we would share a few tips on some of the items, which are out now that could help you measure your online and in-person networking efforts. If you use social media to produce, content (personally or professionally) then you may or may not know about the program referred to as HootSuite. Regardless of the reasons people or companies use HootSuite the most important thing to remember about this tool is that it allows you to control, manage, and analyze multiple online social media mediums such as Facebook, Twitter, LinkedIn, FourSquare, etc. The best part of this is that you can add up to five accounts for FREE or subscribe to another plan that starts around $5.99 a month and gives you access (even the FREE accounts do) to analytics such as those found in other programs like Google Analytics or Facebook Page Insights. Please study, learn, and use these analytics if you are not already, as you may be surprised at what you might find out about how your message(s) are being received by your friends, followers, and acquaintances online.

Another must have and know how in the social media or blogosphere realm, which will help you measure your social media engagement that you must learn and utilize are three very similar programs (1) Klout (2) PeerIndex, and(3) EmpireAvenue. Klout, PeerIndex, and EmpireAvenue use data from various networks such as Facebook, Twitter, YouTube, WordPress, Blogspot, Tumblr, Flickr, Google+, etc to measure the different amounts of influence you have on your networks or other networks that are tied to you somehow (i.e. ReTweets, Mentions, Likes, Share Purchases, etc), while giving a user and/or company a number based from 1-100. These mediums should leave a person or company with little ambiguity, as to whether their messages are being received well or not regardless of the mediums, they are using to send the message(s). In other words the higher your Klout, PeerIndex Score, or Share Price the more likely your messages are being received by your network or not.

Lastly, if you are scared on the new ways (analytics) to measure your online effectiveness or engagement of friends, followers, or acquaintances than you can use the old way(s) to judge your material and that is by looking deep into your senses and motivations for engaging users to begin with. OK, so you are asking how can you do that? Easy, if you are like us and strapped for time carry around a little notebook. When you expose something either online (social media) or in-person (personally or professionally) jot down a note when you feel something was received well and other notes when you think the opposite. At the end of a day, week, month, or year review these notes and decide what days, weeks, or months you were most successful and what exactly pleased or displeased your audience and/or audiences. This is old school but still effective even in this new digital age we find ourselves in.

Needless to say, each week we use a variety of these methods (online and in-person) to help determine what others are asking and/or might have questions about, so we can one day become the source you turn to for the advice you seek. Although this week’s tip only tips the iceberg, we can all continue to analyze and melt the ice, along with our works online or in-person in order to tailor our messages to meet the needs of those who seek our advice. Thanks for stopping by, don’t be afraid to speak out to us anytime from anywhere, and we will look forward to seeing you right back here next week with another tip, brought to you… well… by YOU! Until then and as usual, KEEP SMILING

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.