Why you Need to Identify your Social Media Influencers and Competition!

As many of you know we (Seven Times Seven, LLC) help small business owners navigate seven (i.e. Payroll, Workers' Compensation, Professional Employer Organizations (PEOs), Wireless Devices, Social Media, CRM, and Website Design & Integration) distinct (sometimes challenging) segments required for any long-term business venture/success, regardless of the industry that you compete in. Needless to say, these seven segments most or the time make business owners want to vomit, as the commitment (time) they all require are more times than not… having you asking yourself if or how you can measure any return on your investment(s) in these things. Well, we are here to tell you that in order to produce greater profits, you need to document, make people/businesses aware of what you offer, and communicate effectively. Communication is key in all these and other segments but none more important than with social media. Before, you say you have tried it and it didn’t work for you, we want you to take a step back, and think of why or why not, as these new mediums are well worth your time and commitment(s). Here’s why!

Who is Using Social Media and What Networks are they?

The first thing you must ask about social media is who in your circle of influence (personally or professionally) is/are using these new tools effectively? Next, what mediums (Facebook, YouTube, Twitter, LinkedIn, Google+, EmpireAvenue, FourSquare, Quora, Redditt, Digg, Pinterest, Tumblr, etc) are they and what are they doing to communicate with their established networks? Once you have found similar (people or businesses) join these networks and start conversing with your influencers and competition to see if they respond to you. If they do, then you know that they are having success and understand the networks they are operating on and if they don’t respond, it’s probably because they too don’t understand how to use these medians to drive ROI and communicate effectively. Either you respond, like, or follow in return or you don’t it’s that easy to tell who is using these mediums effectively. Really, by scouring the landscape and finding others (networks they are using), will help you determine what networks you also need to be involved in… Really it is that simple!

Now What?

After you have found your influencers and competition online, now all you have to do is put together a few time slots during the week to develop, engage, and communicate with others (literally think about a few times either in the morning or evening to do this, 30minutes-1hr daily). Seriously, with almost any social media site they only take a few minutes to set up and most of the time you can also import your information from sites such as Twitter and Facebook to get going. Therefore, whether you think Twitter and Facebook (work or do not), set them up anyway, as these will make your life easier once you find out what sites you want to participate in… heck if you are like us, go for all of them! After all what do you have to lose… increases/increasing in your knowledge and/or Google search rankings?

Get Customers and ROI!

The most important part about social media is producing new customers, acquaintances, and/or ROI. If you stick to your daily or weekly updates (new material, new posts, blog posts, reposts, shares, tweets, retweets, or curated material), you should notice after a couple of weeks (our 90-day rule) whether your material is being accepted or not. Obviously, new friends, likes, followers, direct messages are just some of the ways to judge your success but also remember to watch your Kred, Klout, PeerIndex, and Share Prices to also judge success and potential new customers. Perhaps the most important thing to remember regardless of the mediums you use online is try not to post to much or too little. Instead, you need to focus on providing “VALUE” (daily or weekly industry, academic, or personal postings) to your network and competition, which will ultimately end up building your credibility and endorsements that eventually result(s) in even more friends, ROI, and new customers.   

So, what are you doing with social media online that is helping you grow your business locally, regionally, or nationally? Have you tried these methods in your business? We would love to hear more about how you use social media, CRM, or wireless devices to communicate effectively. So please feel free to connect with us here, any of our other networks (Google Seven Times Seven, LLC), or with David Dandaneau directly through his 25+ social networks, so we can all connect, share, and grow together to provide even more influence. Until next week, keep smiling and we will look forward to hearing, sharing, and engaging online with everyone soon to achieve even more extraordinary results. Cheers

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Who is the NCCI & What is the Importance of Proper Workers Compensation Classification? Let’s Find Out!

Each and every day we continue to educate business owners online and in the area who may be still struggling to understand the value with the Professional Employer Organization (PEO) model and/or the pricing strategies available to them if they chose a PEO arrangement. Nonetheless, this week in our daily tip we are revisiting a work published by David Dandaneau last year that may help to educate you further about some of the basic terminology and industry standards, which may ultimately help you and/or your business reduce costs, while freeing up extra time.

First of all, who is the National Council on Compensation Insurance (NCCI)? Well, the NCCI is based out of Boca Raton, FL and is considered one of the country’s largest database managers of workers compensation insurance information. In fact, the NCCI helps to analyze industry trends and risks associated with them in order to help others prepare workers compensation insurance rates, while providing a combination of services, which help to maintain a healthier overall workers compensation system (NCCI Holdings, 2011).

Contrary to many people’s beliefs, the NCCI is not a rating bureau; instead, the organization is often referred to as an advisory committee because its board of directors is comprised of insurance executives and/or companies. At times it may seem a little biased to many people and businesses who use these same individuals or companies for their coverage needs, as these individuals or companies that they are dealing with are in business to make a profit. Nevertheless, having a board made up of top-notch executives and companies who compete in the industry make it a little easier to help determine a fair classification system for the approximately 700 different workers compensation classification codes, which cover almost any employee or workplace exposure or does it?

One of the most elementary parts of pricing workers compensation insurance for a client is by properly classifying a company’s workplace exposures into one of these several hundred codes previously mentioned. Indeed, each code developed by the NCCI carries with it an individual rate that is based on that codes exposure within a particular workplace. For example, the classification codes for a clerical or sales worker usually carry with them significantly lower rates versus classification codes that may be associated with a roofer or carpenter, as the workplace exposure of these different types of jobs are extremely different (mostly inside positions versus outside positions). However, when the exposure is not so obvious, classifying a specific exposure can be very complicated and something a business owner wants to be absolutely sure of since a misclassification can cost a business a lot of money they didn’t necessarily expect to pay if something does go wrong or they end up getting audited.

Today employers can also use multiple classification codes on a policy or a company can classify their workforce under one as a group but it is important to document or provide records that show what exact tasks workers complete or how they split their time between different comp codes if using multiple codes. What the costs (annual premiums) are for a policy most of the time are based on an employer’s annual payroll, which can be in the form of a standalone policy or a Professional Employer Organization (PEO) arrangement (PEOs offer pay-as-you go policies, which again is a huge benefit of this model). Therefore, for a decision maker of a company or the business owner, it becomes even more important to understand these different codes and make sure your employees who perform work for you are correctly classified for the actual work they perform. As a result, you could save a lot in the annual premiums and rates you receive in return.

Perhaps the one important part about all this is that the details the NCCI provides insurance carriers (i.e. SCOPES Manual)  in regards to the many workers compensation is NOT available anywhere unless you purchase the proprietary material or subscribe to the NCCI online database. However, as a Consulting Agency we welcome anyone to contact us directly if you would like your policy reviewed free of charge with us or through one of the many PEOs and insurance companies we have built relationships with over time. Having this/these expert opinions on whether your employees are classified correctly or not could even save you and/or your company more money, while minimizing costs or any additional fees for a misclassification.

As always and as we continue to encounter issues and questions online and in-person, you can expect more analysis and opinions about this and other common issues found in advancing technologies and/or within the workplace, which at times can make it hard for you to focus on your core business. Of course, we encourage our fans, readers, and followers to share and ask questions if you have any about this post or our other works, since we subscribe highly to the philosophy that everyone can achieve more by working together and each week this is what we try to do. Until next time, keep smiling, as it really does look good on you!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

References

NCCI Holdings, Inc (2012). National Council on Compensation Insurance

How YOU can Measure your Social Media & In-Person Engagement FREE of Charge?

Within business and our personal lives, we are continually looking for ways to educate people through things such as email, social media, blog posts, associations, etc in order to show our expertise and/or leadership in the fields we consider ourselves experts in. However, even our best tips, practices, case studies, questions and answers, etc often end up leaving us with no real way to measure our successes. Or maybe not?  
 

Since our agency consults on things such as these, we thought this week we would share a few tips on some of the items, which are out now that could help you measure your online and in-person networking efforts. If you use social media to produce, content (personally or professionally) then you may or may not know about the program referred to as HootSuite. Regardless of the reasons people or companies use HootSuite the most important thing to remember about this tool is that it allows you to control, manage, and analyze multiple online social media mediums such as Facebook, Twitter, LinkedIn, FourSquare, etc. The best part of this is that you can add up to five accounts for FREE or subscribe to another plan that starts around $5.99 a month and gives you access (even the FREE accounts do) to analytics such as those found in other programs like Google Analytics or Facebook Page Insights. Please study, learn, and use these analytics if you are not already, as you may be surprised at what you might find out about how your message(s) are being received by your friends, followers, and acquaintances online.

Another must have and know how in the social media or blogosphere realm, which will help you measure your social media engagement that you must learn and utilize are three very similar programs (1) Klout (2) PeerIndex, and(3) EmpireAvenue. Klout, PeerIndex, and EmpireAvenue use data from various networks such as Facebook, Twitter, YouTube, WordPress, Blogspot, Tumblr, Flickr, Google+, etc to measure the different amounts of influence you have on your networks or other networks that are tied to you somehow (i.e. ReTweets, Mentions, Likes, Share Purchases, etc), while giving a user and/or company a number based from 1-100. These mediums should leave a person or company with little ambiguity, as to whether their messages are being received well or not regardless of the mediums, they are using to send the message(s). In other words the higher your Klout, PeerIndex Score, or Share Price the more likely your messages are being received by your network or not.

Lastly, if you are scared on the new ways (analytics) to measure your online effectiveness or engagement of friends, followers, or acquaintances than you can use the old way(s) to judge your material and that is by looking deep into your senses and motivations for engaging users to begin with. OK, so you are asking how can you do that? Easy, if you are like us and strapped for time carry around a little notebook. When you expose something either online (social media) or in-person (personally or professionally) jot down a note when you feel something was received well and other notes when you think the opposite. At the end of a day, week, month, or year review these notes and decide what days, weeks, or months you were most successful and what exactly pleased or displeased your audience and/or audiences. This is old school but still effective even in this new digital age we find ourselves in.

Needless to say, each week we use a variety of these methods (online and in-person) to help determine what others are asking and/or might have questions about, so we can one day become the source you turn to for the advice you seek. Although this week’s tip only tips the iceberg, we can all continue to analyze and melt the ice, along with our works online or in-person in order to tailor our messages to meet the needs of those who seek our advice. Thanks for stopping by, don’t be afraid to speak out to us anytime from anywhere, and we will look forward to seeing you right back here next week with another tip, brought to you… well… by YOU! Until then and as usual, KEEP SMILING

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Simplify your Time & Processes with a Google Gmail Account

Over the last few months, we have continued to preach the importance to our clients of staying up-to-date with all the industry trends either by using social media, networking, subscribing to industry newsletters, or by being the industry news letter. However, we also understand that this can be a very time-consuming process, so we wanted to provide our readers and clients with a few easy to understand and implemental tips online in order to save you time and more importantly money, while reaching even more people.

• If you haven’t figured this out yet, Google is slowly emerging as the industry leader in several different (working together) segments, which should/will allow you more access to data, find people, services, and businesses and/or better yet them to find YOU easier! Needless to say, if you haven’t already… you should take the time to set up a Google (Gmail account) to start your own Blog (Blogspot), subscribe to Google Alerts, AdSence, Google+, etc, which will allow you to track trends and competition, while reaching everyone else who is already using these tools and/or social mediums.
• With your Gmail address, (if you haven’t already… start a Blog), while subscribing to other social media sites such as Digg, Delicious, Reddit, StumbleUpon, etc, in order to submit your posts and to reach more people and/or business through RSS feeds. What is good about this method is that all correspondence(s) will be going to one email (personal or company) address yourcompany@gmail.com.
• Most importantly after you find industry or personal specific news sources, link these directly to your smartphone (that’s if you have one) through apps such as TipB, Pulse, Blogspot, etc. so you consistently train yourself to relay/share important information (i.e. position you/yourself/company as the Industry Leader).

Of course, this is only the TIP of the iceberg, albeit an important one. Therefore, if you would like additional tips, make sure to join us back here next week or if you cannot wait another seven days for Seven Times Seven Tip of the Week, make sure to reach out to us directly via phone, email, or social media and we would be happy to try and guide you in the right direction. Until next time… keep smiling, as it really does look good on YOU!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

What are the benefits of outsourcing HR or Payroll Services? Is a Professional Employer Organization (PEO) the Answer?

In July, 2011 while visiting online questions through a HOT new social media medium (Quora) a user asked the question “What are the benefits of outsourcing HR and payroll services?” Since this and what the differences are between a Professional Employer Organization (PEO) in combination with human resources, versus a payroll provider are common questions in our consulting practice, we wanted to supply our answer and re-address to our readers our views this week in our weekly tip.

As we stated last week there are many reasons a person or company chooses to outsource anything and depending on a person’s credibility, experience, or industry knowledge they should be able to help you to decide on a provider that actually meets your needs… not theirs! In regards to payroll, and Human Resources (HR) in combination with PEOs there are quite a few things that you need to know about each and/or evaluate in order to make a sound business decision that will ultimately end up helping you save time, energy, and money. David Dandaneau wrote on Quora “PEOs provide organizations with payroll services, access to workers compensation policies, help in managing their human resources, risk management (i.e. employee manuals and other services), which at times may be difficult for these same organizations to manage on their own. As a result of this more efficient way of managing workplace processes and workplace safety, companies can further reduce administration costs while remaining focused on their core business strategy. PEOs also help companies gain more control over their costs of worker compensation coverage since most of the time workers’ comp rates are based on actual hours worked, so a company is exactly even every week and the worry of tax penalty goes away because the PEO pays all the state and federal taxes under their FEIN.”

According to the U.S. Department of Labor, almost all PEOs help small and large organizations alike with their hiring practices (HR) by attracting and retaining good employees, while reducing their employee turnover and unemployment compensation claims, which is extremely critical in today’s working environment. Because most employee leasing companies also represent a number of different employers these companies regardless of location, usually have access to a larger pool of workers. In turn, having access to a larger pool of workers can often help lower the costs associated with certain employee benefits such as health, dental, or supplemental insurance, and even 401(k) retirement plans, which many companies cannot afford individually but now can because of the buying power of an employee leasing company.

On the other hand, if you are looking for reasons why you would outsource your payroll much like in a PEO arrangement there are several reasons. The first is you avoid paying an IRS penalties since most payroll companies provide a “tax guarantee” that ensures customers pay no penalties and according to a recent IRS report about 40% of all small businesses pay average yearly penalties of $800 or more per year because they filed late and/or supplied incorrect filing information. Secondly, and just like in a PEO arrangement the direct cost of processing your payroll goes away. In another recent study conducted by the University of Texas-Arlington they showed this expense can be as large as 8.5% of the total yearly gross payroll, which obviously frees up your time and money to invest in other money generating activities, while avoiding any unnecessary headaches associated with keeping up with technological advances. Thirdly, you are able to offer direct deposit, which most of the time can be extremely difficult if you do not use a payroll company. Finally, you are able to leverage the experience of the outside payroll processor as many organizations that employee payroll processors make sure they are Certified Payroll Processors (CPP), which means you can take advantage of a benefit (they keep abreast of all changing regulations, withholding rates, and government forms) that was once only available to large organizations. All these benefits at a fraction of the cost it would cost you to do it yourself clearly outweigh the headaches of having to worry if or in many cases... when things do go wrong.

The most important thing to remember between a PEO (i.e. also providers of HR services) and a Payroll Processor is in a PEO arrangement all tax and workers comp claims are filed under the PEO’s Federal ID Number (FEIN) versus a Payroll Processor who files tax information or workers compensation claims under your company FEIN.”

We hope that supplying our readers with this information will help you, your friends, and/or referral partners make sound personal and/or business decisions since we are arming you with important information to do so. As we continue to serve our clients on a variety of consulting segments, we will continue to provide more information on these subjects, along with our other consulting segments. In the meantime, if you would like more information on Employee Leasing Companies (also their HR programs) or Payroll Processors, you can respond here, to us through all our social media outlets, or call us personally at 813-474-2705 to discuss how you continue to remain focused on growing your personal or businesses bottom line, so you have a competitive advantage over your friends and competition. Otherwise, keep smiling, and thanks for taking the time to stop by and read our post. <a href="http://www.hypersmash.com">Hyper Smash</a>

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

How do you decide on the Right Company and/or Professional to assist in a Buying or Outsourcing Decision?

As a person or business owner, you may often find yourself asking difficult questions and often coming up with little to know answers. Does this sound like you? If so, how do you know who to trust or how to evaluate a company and/or their credentials in order to decide if they can actually serve you and/or your business needs?

Regardless of the industry and/or business professional, that you may be dealing with most industries have standards that you can use to evaluate not only the staff but the entire business and industry, which may be as easy as performing a Google search. However, the fact is most people and businesses do not actually have the required time to invest and/or research a particular industry (even so called Googling), so they often call on third party facilitators to oversee a particular business or personal purchase decision. These people whom you rely on and  often referred to as consultants, brokers, advisers, etc maybe the solution that you are looking for or are they? The question still remains… and that is how do you really know whom you are dealing with?

Here are some questions you should ask yourself when deciding on the right professional or company to help facilitate any buying decision. Can anyone be a doctor? The answer to this question is simply no, as there is schooling and there are requirements that all doctors must go through before they can actually advise you or prescribe a remedy. And yes, this includes doctors, other than those doctors you go to see for medical illnesses. Can anyone be an attorney? Again, the answer to this question is no and again there are many years of schooling and tests that a person must go through in order to represent you in court, help you start a business, or help you fight for justice. Can anyone be banker? Well, this is a tricky one. There are many good bankers out there that can help facilitate a loan or advise you on a good investment. However, if you want a well-respected and reputable banker (Financial Consultant) then more times then not you would be looking to deal with someone who yet again has had extensive training and/or education; otherwise, their advisements may end up costing you your life or business savings, just ask all those who trusted Bernie Madoff or ENRON with their money.

All too often, even after asking yourself or evaluating a business or professionals credentials or answering the aforementioned questions many people and/or organizations will still move forward with a purchase or outsourcing decision without understanding the real danger that these decisions may pose over the long-term. Much too often these decisions maybe influenced by price, friends, and/or other companies that have done business with these people or organizations in the past. However, rest assured that in this new age of digital communication, well respected businesses and people are here to help advise you on almost any personal or business purchase decision. 

For instance, here at Seven Times Seven, we advise people, organizations, and communities on some of the difficult decisions facing you and/or your business in regards to workers compensation, payroll, Professional Employer Organizations (PEOs), wireless devices, Customer Relationship Management (CRM) technologies, website development, and social media. Since we believe in helping our clients make sound buying decisions, we thought we would provide a few insights to our readers and followers, as to what you should be asking yourself before making any purchase decision in these respected segments. 

Workers Compensation, Payroll, and Professional Employer Organizations (PEOs)

• Is the company a privately held or publicly traded company?
• How long has the organization been in business?
• Where are the companies service centers located? Can you visit the location?
• What professional associations are the carriers connected to such as (i.e. NAPEO- National Association of Professional Employer Organizations, ESAC- Employer Service Assurance Corp, NAIC- National Association of Insurance Commissioners, NAFIA- National Association of Insurance and Financial Advisors, A.M. Best, APA- American Payroll Association, etc)
• Does the company have internal or external auditors?
• In case you need to file a claim, who are the contacts, or what support will the company provide? Is there or will there be an added charge?
• Does the provider provide protection against secondary tax liabilities?
• What protection do you have against insurance coverage limitations and/or payroll processing?

Wireless Devices

• Is the carrier regional, national, or worldwide?
• Is the device(s) locked or unlocked? Can the device be unlocked if currently locked?
• Is the device compatible with your other personal or business devices (i.e. computer, tablet, landline, etc?)
• Will you be locked into a long-term agreement and if so what are the terms if you cannot honor the agreement?

Customer Relationship Management (CRM)

• Is the CRM solution (HOSTED) external to the company such as SalesForce, NetSuite, or Oracle, etc?
• Is the CRM solution (ON-PREMISE) and runs at your home or place of business such as SugarCRM, Microsoft, Seibel, ACT, etc?
• Is the CRM solution (HYBRID), which is a combination of hosted and on-premise solutions?
• How will the CRM company or you protect your confidential data?
• What are the back-up systems used and where are they located in case of an emergency?
• Does or will the CRM solution you choose provide customer support?

Website Development and Social Media

• Is the company and/or person reputable and how long have they been in the business?
• How compatible is the platform you will be developing with other developmental mediums?
• What are the true costs associated with maintenance, upgrades, new designs, etc?
• Are the mediums that you want geared towards your personal or business goals and/or target markets?
• How do you get questions answered (i.e. are there charges for tech support and if so are they hourly, weekly, or monthly fees?) 
• Will the chosen mediums increase your Google search rankings and if so how will this be measured? 

As with any service offering there are a lot of questions that go into deciding what service you may ultimately decide on but if not asked prior more times than not you may find yourself using people, systems, or companies that are not part of your long-term goals. Albeit, many time we as consumers make purchasing decisions based on emotion, if you take the emotions out and ask yourself  a few simple questions, in the long-run you will be glad you did even if it turned out to be the wrong decision. The thing to remember is consider a person or businesses experience, credentials, education, and take the extra time needed to look under the hood before making any irrational purchase decision, as we are sure you will be glad that you did. Obviously, the questions stated are only a start, so if we can help you or your company come up with answers that you may have in regards to one of our consulting segments please do not hesitate to reach out or contact us via Phone, Email, Social Media, or connect with David Dandaneau directly. After all and as our motto goes, we help you manage your life and business, so you don’t have to manage your processes!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Focus on Controlling your Unemployment Claims!

In this day and age of chaos, regulations, and ever changing laws many business owners forget about some of the most important things they can do in their businesses that can help them save time, money, and headaches by properly managing (hiring & firing) the right employees. On the firing end of things and often referred to as “unemployment insurance” employers can have complete control over these claims if they place a higher emphasis on creating less turnover in their establishments especially since unemployment insurance is the ONLY payroll tax a company can actually control. So, how exactly can a business owner control these costs and minimize claims?

Perhaps the single most thing an employer can do to help control unemployment claims is to have a way to manage the Human Resource (HR) side of their business by having policies and procedures in place to properly terminate an employee. This may seem like an easy task but actually implementing an HR program or following the rules can be more daunting then you expect if you don’t return the unemployment report sent by the state within the deadline they provide, as these are often final deadlines and are hardly ever extended and… YES, that is even if you have a valid excuse! 

By choosing not to focus in on a process put in place by most states, “responding to unemployment report” for example, you may ask who else can help you in this process. The answer in simple, as Professional Employer Organizations (PEOs) are companies that work hand in hand with business owners on correctly filing and/or returning an unemployment report of an employee that has been terminated. Since one of the main benefits of working with a PEO or deciding on a co-employment arrangement in a small business or any business is that this arrangement or a company without an HR program, now or most of the time has the benefit of having their own HR team to help guide, file, and respond to unemployment inquires.

 The fact is unemployment claims can cost you money and most of the time if not all the time many business owners just don’t have the time to deal or handle these claims properly. However, if you identify your need and understand that a PEO can help you minimize your exposure and claims, while putting money back in your pocket you are headed in the right direction. If you need help finding the right PEO arrangement with a good HR program in place, please feel free to reach out to us, as we have partnerships with some of the best PEOs that pride themselves on HR and handling employee related issues and unemployment claims. Remember as with all SEVEN of our consulting practices, it is our goal to help you focus on your business and not your processes and this is another great example of how we can help you do that in yet another valuable tip of the week brought to you by the team at Seven Times Seven!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.